Go-to-Market Maven™ — A Fortune-500 Marketing & GTM Playbook, Delivered in a Day
Smarter · Faster · 100% money-back guarantee

A Fortune-500 marketing playbook. Delivered in a day.

A complete, ready-to-use go-to-market strategy — combining AI analysis with expert human strategists — for under $1,000.

Traditional firms charge $25,000+ and take weeks. We deliver comparable strategy in 24–48 hours.

Under $1,000 24–48 hour turnaround 3-day money-back guarantee
What you get

Everything you need to start growing today

One clear strategy — not five vague versions. Tangible assets you can use immediately.

💬

Messaging that matters

How to talk about what you sell in a way that actually resonates with your customer.

A distinctive position

Stand out as different and distinctive from your competitors — not just louder.

📖

One single-minded story

The one story you need to tell. Clear, focused, and consistent everywhere.

👥

Custom personas

Understand who your customers are and, more importantly, why they buy.

🚀

Ready-to-use assets

Tangible, actionable deliverables so you can start growing the moment you receive it.

📊

AI + human insight

AI-powered market analysis, refined and validated by expert human strategists.

Why it's valuable

Top 10 reasons to use the Maven

The value in plain terms — what you actually walk away with.

  1. 01

    Enterprise strategy at startup prices

    Fortune-500-level thinking for under $1,000 — not $25,000+.

  2. 02

    Delivered in a day, not weeks

    A full playbook in 24–48 hours so you get to execution faster.

  3. 03

    AI speed + human judgment

    Machine-scale analysis, validated and shaped by expert strategists.

  4. 04

    One clear story

    A single, single-minded narrative — not five competing versions.

  5. 05

    Know why customers buy

    Custom personas that reveal real motivations, not demographics alone.

  6. 06

    Stand out from competitors

    A distinctive position that makes you different, not just louder.

  7. 07

    Ready-to-use assets

    Tangible deliverables you can put to work the moment you receive them.

  8. 08

    Investor-ready

    A polished playbook you can put in front of investors and stakeholders.

  9. 09

    Risk-free

    Backed by a 3-day, 100% money-back guarantee.

  10. 10

    A trusted sanity check

    Compare your own plan against the Maven's to cover every base.

How it works

Three simple steps

1

Tell us about your business

A short intake — your product, market, and goals. No lengthy discovery calls.

2

We build your playbook

Our hybrid AI + expert team analyzes your market and crafts your strategy.

3

Start executing

Receive your full playbook in 24–48 hours — ready to put to work immediately.

The Maven difference

The best of both worlds

Traditional firms

  • $25,000+ price tag
  • Weeks of waiting
  • Heavy process, slow calls
  • Out of reach for startups

Go-to-Market Maven

  • Under $1,000
  • Delivered in 24–48 hours
  • AI speed + human expertise
  • 3-day money-back guarantee
Who it's for

Built for anyone who needs a plan, fast

1 Startups

Clarity and a robust base to build from — and a playbook you can show investors, without spending $10k on consultants.

2 In-house teams

Set campaign direction quickly. Save weeks of research and get to execution faster.

3 Consultants

A campaign springboard that accelerates insights so you deliver smarter and faster to clients.

4 Agencies & spec work

Create speculative work for pitches efficiently — without straining budget, timeline, or patience.

5 Small businesses

Inspiration for your story and how to bring it to life, even without a big budget or team.

6 A sanity check

You're the expert — compare your plan to the Maven's to cover your bases and spot what you missed.

What clients say

Trusted by founders and marketers

★★★★★
“When we received our playbook, we couldn’t believe the clarity and quality. We honestly asked how they got a hold of our strategy and pitch decks.”
Jacob SchulerFounder & CEO, Blaze Barrier
★★★★★
“We’ve been astonished at both the speed and quality of the playbooks — so much so that we now use them with the startup founders we work with. They’re also great to put in front of investors.”
Steve NeffSenior Director, Launchpad INW
★★★★★
“A quick and efficient way of wrapping your head around a brand’s strategic challenges and opportunities — with a recommendation and a playbook for how to take your brand to market.”
Fredrik SarnbladSVP, Exec. Strategy Director, Doe Anderson
★★★★★
“Extremely valuable — a solid foundation and a clear roadmap for growth. It covers essential ground for a new business looking to establish its position in the market.”
Elias LarsenHead of Growth, brandr Index
★★★★★
“Incredible value in time saved — a solid GTM report that needs very little adjustment from the first draft. High value-add for startups and small businesses!”
April NeedhamPrincipal & Lead Consultant, Bloom Consulting
★★★★★
“Impressed by the length and the writing — the exec summary was particularly effective. It speeds you up from not knowing where to start to somewhere real.”
Gilmar WendtFounder & CEO, GW+Co.
Industry leaders

What industry leaders say about Kevin Keohane

Kevin has been a valuable advisor and partner on a wide range of strategic issues over the years - from core strategy development to brand differentiation to developing talent and culture in support of both. He listens carefully. He researches carefully. And he responds with creative, winning ideas and counsel. He is an absolute pleasure to work with. I highly recommend him.
Jack LawsonPresident & CEO, Clearwater Credit Union
I worked with Kevin during my time with EY and he was one of the best consultants that I have had the pleasure to work with. He did the consultant's basics very well — but what set him apart was the way we worked together. We formed what I thought was a formidable team. We had fun, tested and stretched ourselves and delivered some brilliant work.
Howard KraisCo-Founder True; former EY
Kevin led various transformative brand and employer brand/values projects for two of the professional services organisations I led EMEA marketing for. He is an incredibly rare blend of strategic and creative with the pragmatism and commercial insight to get things done and make a business level difference. Kevin's work is always highly differentiated and effective.
Amy KingdonStrategic Marketing Leader, Professional Services
A great mix of creativity, rigour and insight makes him one of the best professionals I have ever interacted with. If you get a chance to work with him to find opportunities and solutions then take it.
Peter BellManaging Partner, Bell Brand Engagement
Kevin's leadership has been instrumental in transforming and growing our agency from the inside out. For clients, Kevin leads our agency on a variety of projects from brand positioning, to employee engagement, to go-to-market strategy. Kevin has shown he's a leader in the industry for innovative strategies in employer branding. Kevin is a big thinker, a leader, a team player, and a high performer while remaining humble and approachable.
Tony FerriniStrategy Director (8-year engagement)
Kevin is a global player in the world of brands, internal communication and engagement, and an enduring one for good reason. In fields that tend towards the aspirational and ethereal, Kevin relentlessly keeps it real with grounded advice, sharp analysis and recommendations that actually work.
Michael Harry KleinEditor-in-Chief, Strategic Magazine; IABC Fellow
Kevin's smart, common sense, strategic approach proved invaluable and enabled us to win great work with some top clients. In an area often full of huff and puff, Kevin is the real deal.
Jeremy SiceAdvisor to creative businesses
Kevin has the ability to unlock and invoke passion, creativity and original ideas in those that collaborate with him. I have always found my work, my experience and my thinking to be elevated in our various partnerships. In addition to all his professional qualifications I believe this gift is one worth noting and cherishing. It is rare and crucial in the team context and of great value to clients who are seeking impactful work.
Thomas WinkelmannCo-Founder, A Hundred Years; Senior Advisor, SYPartners
Get started

Let’s build your playbook

Tell us a little about your business and we’ll be in touch to get started. Prefer email? Reach us at kevin.keohane@brandandtalent.com.

  • Response within one business day
  • No obligation, no hard sell
  • 3-day money-back guarantee

By submitting, you agree to be contacted about your inquiry.

Learn more

From the blog

Dig into the thinking behind the playbook.

🎧

Meet the Maven · Podcast

Go behind the playbook — conversations on brand, go-to-market, and demand gen.

Listen on SoundCloud
Questions, answered

Frequently asked questions

Everything you need to know about the Go-to-Market Maven™ playbook.

What is a go-to-market (GTM) playbook?

A go-to-market playbook is a complete, actionable strategy for taking a product or service to market — covering positioning, messaging, a single-minded story, target buyer personas, and campaign direction. The Go-to-Market Maven delivers all of this as ready-to-use assets you can act on immediately.

How fast do I get my playbook?

Your full playbook is delivered in 24–48 hours after a short intake — no lengthy discovery calls or weeks of waiting. Traditional firms typically take weeks; the Maven gets you to execution in a day or two.

How much does the Go-to-Market Maven cost?

A complete playbook is under $1,000 — compared with $25,000 or more for a traditional consulting engagement — and it's backed by a 3-day, 100% money-back guarantee.

How do AI and human strategists work together?

The Maven pairs AI-powered market analysis with expert human strategists. AI provides machine-scale research and analysis; senior strategists validate, refine, and shape it into a clear, single-minded go-to-market strategy — speed and scale with human judgment.

Who is the Go-to-Market Maven for?

It's built for startups, in-house marketing teams, consultants, agencies, and small businesses — anyone who needs a robust go-to-market plan fast. It also works as a senior sanity check against a plan you've already built.

What do I actually receive in the playbook?

You receive messaging that resonates with your customer, a distinctive competitive position, one single-minded story, custom buyer personas explaining who buys and why, and ready-to-use assets — all validated by expert strategists and suitable to put in front of investors.

Is there a money-back guarantee?

Yes. The Go-to-Market Maven is backed by a 3-day, 100% money-back guarantee, so the engagement is risk-free.