The Go-to-Market Maven® Guide to Best Practices in GTM

Fourteen practical articles on go-to-market strategy — from positioning to pipeline to operating model — drawn from two decades of GTM work.

• GTM strategy frameworks — how to build a go-to-market engine that actually generates pipeline
• Market selection & positioning — picking your ground and owning it distinctively
• Offer design & revenue narrative — shaping what you sell and the story you tell around it
• Sales enablement & operating model — the infrastructure that turns strategy into repeatable revenue
• AI-native GTM — building go-to-market systems that scale without losing strategic clarity