YOU HAVE QUESTIONS. THE MAVEN HAS ANSWERS.

Sure. 

Anyone with the right experience and know-how could likely come close to replicating the GTMM Playbook output. 

The value proposition is a proven deliverable rooted in strong IP and accelerated by AI, and the 80/20 rule.  

This is also reflected in the pricing — customers value the convenience and certainty and time saved.

(We've had some people try to prompt their way through it on different AI platforms, and it's usually a process of many hours, a lot of hiccups, AI mistakes, and not great writing and organization.) 

The only negative feedback we have had has come from people who are already experts at GTM. What a surprise :) .

This isn't some automated AI chatbot that spits out your playbook. In terms of value, a GTM playbook of this nature typically costs at least $10,000 and up to $50,000 or more. [Trust us, we've done a lot of them.]

Because it's a managed service, you get the best of human with machine.  We've priced it between cheap Chatbot subscription-type services and high-end managed services — based on typical hourly rates for freelancers and consultants who do this work. 

We also know there are high-end marketing services that take this thinking a lot further with synthetic audiences and full-blown marketing plans & budgets. If you have $10,000+ to spend.

A few customers plan to pass on some / all of the expense to their clients.  Others use the time saved to deliver faster and to a higher level of quality. 

We believe in the 80/20 rule — 80% of the value is often generated in the first 20% of a project. 

Go-to-Market Campaigns are no exception. 

You'll get that 80% value really fast compared to traditional methods. 

Your playbook will be 80%  + fit for purpose when you get it (or you can ask for your money back if you don't use it) — so yes you can use it right away.  

 We'd suggest using it as a solid springboard to fine-tune and build on. 

Because humans are still more creative than AI.

We hope so—see what CEO 

Kevin K says about this. 

It'll certainly give unfair advantage on an apples-to-apples basis. The real boost will be for startups and smaller agencies & freelancers / independents who don't have this capability set on tap. It'll raise their game immensely. 

Feedback is that it is at least 80% correct. Our calculations indicate it is at least 160x faster than a human doing the work. 

Oh, yes indeed. 

It will get a lot better as we use it (it already has!) and we have a lot of enhancements planned, spanning the whole marketing workflow.

Soon The Maven will get specialized:

• MavenEVP (employer brand)
• MavenIC (internal comms)
• MavenSocial (social media specific)
• MavenASK (synthetic CxO audience)

Yes. The content you provide stays in the Assistant, and the output stays in the Assistant.

It draws from the OpenAI LLM, but does not provide any inputs or outputs to it. 

And we do not save your output in the Assistant, although we will keep your Playbook on file (unless you don't want us to). 

We prompt the AI not to make up anything, and to provide citations. The human in the loop also sense checks and validates the content. 

We've had some customers disbelieve that it could have so much insight into their domain or product category. In response ... the LLM uses the whole internet. It's a lot. 

Having said that, AI is still not error-free, despite our best efforts. 

We toyed with a subscription and self-service model, but we discovered the magic really happens when a human expert works with the AI to edit and add and sharpen its work. 

It also helps ensure it is competitive.

Most importantly — customers also wanted this reassurance.

In future, we plan to build a Premium product with greater interactivity and customer control. 

Great question! 

The playbook gives you a view of your market and competition, and why your customers will likely favor your product/service. 

So you can use the personas and the messaging to make informed decisions for all brand, marketing and communication assets you develop. 

It's the backbone of every story you tell.

The marketing plan and SEO bonus, etc., are valuable for non-marketers, and nice-to-haves and generally stimulate some new thinking, even among experienced marketers. 

Accelerates insights for freelance brand and marketing consultants, so you deliver smarter, faster.

 Provides clarity, a robust base and  inspiration for startups —  usually starting from scratch, and don't have $10k sitting around for marketing consultants. And, you can use the playbook to show to investors, too.

 Helps in-house marketers set a direction for campaigns quickly,  saving weeks of research and analysis — getting you to execution faster.

 Assists agencies and consultancies in creating speculative work efficiently for pitches or proposals — without straining your resources, budget, timeline and patience.

Get inspiration about your story and how to bring it to life, even if you don't have a big budget or marketing team.

You're an expert — compare your plan to what the Maven suggests to cover your bases and maybe even something you hadn't

thought about. 

Angel investors and VCs  find The Maven valuable for several reasons:

Rapid strategy development: It provides a quick turnaround for go-to-market strategies, enabling faster decision-making.

Cost-effective alternative: At $999, it's more affordable than traditional consulting services.

Portfolio company support: Investors can offer this resource to their portfolio companies to accelerate growth.

Due diligence tool: It can be used to assess potential investments' market readiness.

Standardized approach: The service offers a consistent methodology for evaluating go-to-market strategies.

Time-saving: It frees up investors to focus on other aspects of deal evaluation and portfolio management.

1. Accelerated Market Entry: Our 48-hour turnaround on comprehensive go-to-market strategies allows portfolio companies to move quickly, capitalizing on market opportunities before competitors.

2. Resource Optimization: By providing high-quality strategies at an affordable price point, we help portfolio companies allocate their limited resources more effectively, stretching their runway.

3. Scalable Expertise: Our AI-powered, expert-refined approach gives every portfolio company

access to top-tier strategic thinking, regardless of their size or stage.

4. Consistent Quality: Standardized, yet domain/industry-specific playbooks ensure that all portfolio companies operate with a baseline of marketing excellence.

5. Data-Driven Decisions: Our strategies are rooted in comprehensive market analysis, helping portfolio companies make informed decisions and pivot when necessary.

6. Focus on Core Competencies: By handling the complex task of go-to-market strategy, we free up founders and teams to focus on product development and execution.

LinkedIn article - https://www.linkedin.com/feed/update/urn:li:activity:7244743393224884228/ 

Meet the Maven on Linkedin - https://www.linkedin.com/company/go-to-market-maven/

Email us at info at gotomarketmaven dot com