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WHAT OUR CUSTOMERS SAY

Fredrik Sarnblad — SVP, Executive Strategy Director | Doe Anderson advertising

Fredrik Sarnblad — SVP, Executive Strategy Director | Doe Anderson advertising

Fredrik Sarnblad — SVP, Executive Strategy Director | Doe Anderson advertising

The GTMM is a quick and efficient way of wrapping your head around a brand's strategic challenges and opportunities, and it provides you with a recommendation and a playbook for how to take your brand to market.


https://doeanderson.com 

Jacob Schuler — Founder & CEO | Blaze Barrier

Fredrik Sarnblad — SVP, Executive Strategy Director | Doe Anderson advertising

Fredrik Sarnblad — SVP, Executive Strategy Director | Doe Anderson advertising

When we received our playbook, we couldn't believe the clarity and quality. We honestly asked how they got a hold of our strategy and pitch decks for Blaze Barrier.


https://blaze-barrier.com/

Steve Neff — Senior Director | | Launchpad INW

Fredrik Sarnblad — SVP, Executive Strategy Director | Doe Anderson advertising

Rik Haslam — Executive Creative Partner | Brandpie

We've been astonished at both the speed and quality of the playbooks — so much so that we now use them with our startup founders we work with here at Launchpad INW's Springboard. 


They're also great to put in front of investors. 


https://launchpadinw.com/ 

Rik Haslam — Executive Creative Partner | Brandpie

April Needham — Principal and Lead Consultant | Bloom Consulting

Rik Haslam — Executive Creative Partner | Brandpie

We were all very impressed.

Especially with the market and competitive assessment, personas (which felt very strong). The key messages  felt strong.

Marketing and channel strategy would serve as a starting point to help catalyze some more unique thoughts.

Product strategy and evolution elements were good, as was the implementation roadmap. I was pleasantly surprised that it also delivered top 10 SEO terms. All-in-all this felt like a pretty decent go-to-market playbook that with a little human intervention and elevation would be client ready.


https://www.brandpie.com/

Elias Larsen — Head of Growth | brandr Index

April Needham — Principal and Lead Consultant | Bloom Consulting

April Needham — Principal and Lead Consultant | Bloom Consulting

Extremely valuable, providing a solid foundation and a clear roadmap for growth. 


It covers essential ground for a new business looking to establish its position in the market.


https://brandrindex.com/ 

April Needham — Principal and Lead Consultant | Bloom Consulting

April Needham — Principal and Lead Consultant | Bloom Consulting

April Needham — Principal and Lead Consultant | Bloom Consulting

Go-to-Market Maven provides incredible value in time saved by quickly producing a solid GTM report that requires very little adjustment from the first draft. Spending a few minutes with the questionnaire provides you with useful actionable data and recommendations. High value-add for startups and small businesses!



Howard Krais — Co-founder | True

Lindsay Uittenbogaard — Founder and Innovation Lead | MirrorMirror

Lindsay Uittenbogaard — Founder and Innovation Lead | MirrorMirror

As well as being simple to use, Go-to-Market Maven provided us with information and input to our thinking on strategy and direction that we would not have had otherwise. This will be valuable to help us think and plan better in the future. With more time spent on inputing we would be able to drive some really powerful information


https://www.true-comms.com/

Lindsay Uittenbogaard — Founder and Innovation Lead | MirrorMirror

Lindsay Uittenbogaard — Founder and Innovation Lead | MirrorMirror

Lindsay Uittenbogaard — Founder and Innovation Lead | MirrorMirror

The service is quick and comprehensive - great quality insights. 


https://mirrormirroralignment.com/

Gilmar Wendt — Founder & CEO | GW+Co.

Lindsay Uittenbogaard — Founder and Innovation Lead | MirrorMirror

Gilmar Wendt — Founder & CEO | GW+Co.

It speeds you up from not knowing where to start to somewhere.  Impressed by the length and some of the writing, especially certain paragraphs that were summarized very well.  Found the exec summary particularly effective and exciting for potential use. The response is quite detailed. 


https://www.gilmarwendt.com/

A LOOK INSIDE

TABLE OF CONTENTS

One page from a recent market assessment. Report includes trends, opportunities, risks, social-economic-regulatory considerations too. 

Competitive assessment and positioning. Report also includes recommendations for differentiating messages and positioning tips.

Example of differentiation recommendations

First page of persona section. Personas include suggested messaging, pitches too.

Creative theme -- followed by messaging house

An overall creative theme is suggested 

Messaging house with proof points

Tone of voice guidelines

Example from a media and marketing plan. Includes SEO and budget allocation as well.

DOWNLOAD FULL PLAYBOOKS (BETA VERSIONS)

Our own playbook for The Maven! (pdf)

Download

Nursing Education App (pdf)

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LEarn mOre

1-minute overview

What's it all about?

Listen to a Go-to-Market Maven podcast conversation!

Why GTMM is a game-changer for marketing strategy at speed

What's inside a GTMM playbook?

The components that drive consistency, differentiation 

& growth are all inside.

ARTICLES


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