The GTMM is a quick and efficient way of wrapping your head around a brand's strategic challenges and opportunities, and it provides you with a recommendation and a playbook for how to take your brand to market.
When we received our playbook, we couldn't believe the clarity and quality. We honestly asked how they got a hold of our strategy and pitch decks for Blaze Barrier.
We've been astonished at both the speed and quality of the playbooks — so much so that we now use them with our startup founders we work with here at Launchpad INW's Springboard.
They're also great to put in front of investors.
We were all very impressed.
Especially with the market and competitive assessment, personas (which felt very strong). The key messages felt strong.
Marketing and channel strategy would serve as a starting point to help catalyze some more unique thoughts.
Product strategy and evolution elements were good, as was the implementation roadmap. I was pleasantly surprised that it also delivered top 10 SEO terms. All-in-all this felt like a pretty decent go-to-market playbook that with a little human intervention and elevation would be client ready.
Extremely valuable, providing a solid foundation and a clear roadmap for growth.
It covers essential ground for a new business looking to establish its position in the market.
Go-to-Market Maven provides incredible value in time saved by quickly producing a solid GTM report that requires very little adjustment from the first draft. Spending a few minutes with the questionnaire provides you with useful actionable data and recommendations. High value-add for startups and small businesses!
As well as being simple to use, Go-to-Market Maven provided us with information and input to our thinking on strategy and direction that we would not have had otherwise. This will be valuable to help us think and plan better in the future. With more time spent on inputing we would be able to drive some really powerful information
It speeds you up from not knowing where to start to somewhere. Impressed by the length and some of the writing, especially certain paragraphs that were summarized very well. Found the exec summary particularly effective and exciting for potential use. The response is quite detailed.
TABLE OF CONTENTS
One page from a recent market assessment. Report includes trends, opportunities, risks, social-economic-regulatory considerations too.
Competitive assessment and positioning. Report also includes recommendations for differentiating messages and positioning tips.
Example of differentiation recommendations
First page of persona section. Personas include suggested messaging, pitches too.
An overall creative theme is suggested
Messaging house with proof points
Tone of voice guidelines
Example from a media and marketing plan. Includes SEO and budget allocation as well.
What's it all about?
Why GTMM is a game-changer for marketing strategy at speed
The components that drive consistency, differentiation
& growth are all inside.